Back to the Drawing Board - The Art of Kenner Toy Design

Get a glimpse into the golden age of action figures through the art of toy design, as practiced at Kenner.

During the 1970s, '80s, and into the '90s, Tim Effler brought toys to life on his drawing board. Go back to the drawing board with Tim as he recounts his contributions to some of the most successful toy lines ever created. From Star Wars to the Six Million Dollar Man, to DC Super Powers, MASK, SilverHawks, Centurions, Ghostbusters, Beetlejuice, Jurassic Park, and everything in between! If Kenner made it, Tim probably played a part in its design.

Chronicling the inside story of the designers and marketers that turned a small Cincinnati company into one of the world's premiere toymakers, the 364-page book is filled with hundreds of images including never-before-seen photos, illustrations, blueprints, prototypes, models and abandoned concepts. The 11.5 x 10.5-inch (29.2 x 26.7 cm) large-format, landscape pages are printed on premium, gloss, high-GSM paper. The hard-bound volume weighs nearly 6 pounds (2.7 kg).

This is the history of Kenner toys like it's never been documented before!

Choose from a hardcover binding or a limited edition signed and hand-numbered (1-250) by Tim.

THIS IS A PRE-ORDER SHIPPING ON OR AROUND NOVEMBER 28, 2025.